Marketing
New Age
Relatability in influencer marketing
Why the familiarity and credibility of micro-influencers can help brands build more meaningful connections with customers.
Read at New AgeIdeas in public.
Writing by MD Asif Hossain on business, technology, education and the choices that shape our everyday lives.
The newspaper archivePerspectives beyond
Perspectives beyond
the classroom.
Co-authored articles from The Daily Observer, The Business Standard and New Age. Explore a summary, then read the full article at its original publication.
7 articles
Digital life
The Business Standard
Chasing likes on social media and the way out
An examination of the pursuit of online approval, its effects on everyday life, and the value of more deliberate social media habits.
Read at The Business StandardBusiness strategy
The Business Standard
Will Netflix meet the same fate as Nokia?
A 2022 perspective on Netflix’s subscriber losses, rising competition and the strategic choices facing the streaming business.
Read at The Business StandardSustainability
The Business Standard
Responsible consumption: Why we should care
Consumption choices, ethical supply chains and the responsibilities shared by businesses and buyers.
Read at The Business StandardEducation
The Daily Observer
Environmental cost of education
The environmental impact of education, from paper and textbooks to transport, and practical ways institutions can reduce waste.
Read at The Daily ObserverTechnology
The Daily Observer
Industry 4.0: Is Bangladesh ready?
How digital skills, infrastructure and education affect Bangladesh’s ability to adopt automation and Industry 4.0.
Read at The Daily ObserverWork & management
The Daily Observer
Future of recruitment in Bangladesh
How digital tools, organisational fit and changing expectations are reshaping recruitment in Bangladesh.
Read at The Daily ObserverThe conversation
continues.
I also share classroom experiments, reflections on business education and ideas about learning and work on LinkedIn.